When planning a new adventure tourism venture, such as a bungy jumping operation, conducting a comprehensive market analysis and site assessment is essential. This process involves in-depth market research to identify potential customer segments, assess their appetite for risk, and determine the ideal level of thrill to offer.
In the dynamic and competitive world of adventure tourism, financial modelling isn't just a tool—it's the foundation upon which business decisions are built. For companies like Bungy NZ Ventures, creating precise and thoughtful financial models is essential to assessing the viability of new ventures and ensuring long-term success in extreme sports and tourism.
As adventure tourism rapidly becomes one of the fastest-growing segments in the tourism industry, potential operators must carefully evaluate their sites for extreme sports businesses, including bungy jumping, catapulting, and swings. This guide provides a comprehensive approach to conducting a site assessment, covering essential elements like environmental site assessment, feasibility analysis, and market segmentation.
Bungy New Zealand Ventures has developed a deep understanding of the intricate operations of adventure tourism enterprises across diverse international markets. As a seasoned multi-site operator, our team has honed proven strategies for commercial success, taking a wide range of factors into account.
At Bungy New Zealand Ventures, we specialise in the design, engineering, and execution of groundbreaking adventure tourism attractions, from bungy jumps to giant swings and zip rides. Our multidisciplinary team of structural, construction, and mechanical engineers brings extensive experience in developing attractions in diverse environments, such as canyons, bridges, and urban skyscrapers.