A 2024 global survey by the Adventure Tourism Trade Association has highlighted a growing discontent with over-tourism and overcrowded destinations. The adventure tourism category continues to grow as much as 20% annually as people increasingly look to their travel to be a personal, transformational experience—one that recharges and resets through combining thrills with the feeling of empowerment.
Within this context, Bungy New Zealand Ventures, drawing on the expertise of the AJ Hackett Bungy New Zealand Group in gravity-related, high-adrenaline activities like Bungy, Skyjumps, and Giant Swings, can help tourist site owners generate very significant new revenue streams from this developing mass consumer demand.
University studies have shown that Bungy, for example, can be an absolutely life-changing experience, allowing jumpers to face their deepest fears head-on and prove to themselves they can do anything. The Group’s Brave Project has actively helped many young people with acute anxiety problems through giving them this experience.
It’s little wonder these activities can sustain premium prices and deliver very high-margin returns. Contact Bungy New Zealand Ventures to learn how we can help you empower your business by giving your customers the feeling of empowerment they desire.
