Bungy jumping turns tourists into destination marketers by combining experience tourism with the power of social media sharing. Every jump creates authentic, user-generated travel content that showcases both the emotions of the experience and the beauty of the location. AJ Hackett Bungy and Bungy Ventures have proven how high-quality, shareable videos drive global visibility and attract new visitors organically. This kind of earned media outperforms traditional advertising.
In today’s oversaturated advertising landscape, consumers are no longer swayed solely by traditional media campaigns or celebrity endorsements; in fact, it’s the opposite. The average person now encounters between 6,000 and 10,000 ads per day; a barrage that has left audiences desensitised and skeptical. As a result, trust in traditional advertising has plummeted, with Nielsen’s 2023 report revealing 92% of consumers trust recommendations from peers or other consumers over branded content.
This shift has created a new marketing movement where authenticity, relatability, and candid experience drive influence. Travellers, particularly Gen Z and millennials, now look to their peers’ social media posts, YouTube vlogs, and TikTok reels for travel inspiration.
Bungy Ventures utilises a combination of experience and technology to capitalise on this marketing shift. Creating user-generated moments that spread organically across social media, turning tourists into destination storytellers and transforming adventure attractions into self-sustaining marketing engines.
EpicShot Technology:
81% of travellers utilise social media to research destinations before booking a trip. 46% of Gen Z travellers say Instagram directly influences their travel decisions, while 50% cite Facebook as a key source of inspiration. These figures highlight how social media platforms now shape where and how younger travellers choose to spend their money. For tourism operators and destinations, this influence represents a lucrative opportunity to harness the power of visually led, shareable experiences that not only attract visitors but also amplify destination visibility through organic social reach.
Few adventure experiences are as instantly “Instagrammable” as a bungy jump: the countdown, the leap, the freefall framed against a picturesque backdrop. Not to mention, the authentic human emotions that are captured with each jump.
Bungy Ventures has long understood that today’s travellers want to capture and share their experiences. By pairing one of the world’s most photogenic, high-adrenaline experiences with cutting-edge capture technology, Bungy Ventures has turned every jump into a piece of viral-ready content.
To make that process seamless, Bungy Ventures partners with EpicShot, a digital experience platform that automatically records, edits, and distributes professional-grade video and photo content for every customer. This integration ensures that every participant can relive their leap and effortlessly share it across Instagram, Facebook, TikTok, or YouTube, turning personal memories into powerful, shareable marketing for the destination itself.
Social media is one of the strongest business drivers in adventure tourism, and EpicShot’s technology has already generated over 185 million social-media views for its partners.
This model means ancillary revenue, brand amplification, and continuous earned media exposure, all driven by authentic customer storytelling.
EpicShot’s digital experience platform includes:
- Automated photo and video capture to record every moment flawlessly
- Innovative trigger technology for the perfect action shot
- High-quality, low-cost hardware to ensure scalability and performance
- Customisable content templates for branded video and photo compositions
- Seamless digital distribution and POS integration for effortless upsell and sharing
AJ Hackett Bungy Case Study: Social Media as a Growth Multiplier
Few tourism operators illustrate the marketing multiplier effect of adventure experiences better than AJ Hackett Bungy. Across its social media ecosystem, AJ Hackett’s content has garnered hundreds of millions of views across Instagram Reels, YouTube Shorts, and TikTok.
As one of the world’s most recognisable adventure brands, AJ Hackett Bungy provides a tangible example of how an adrenaline attraction can double as a powerful marketing engine for a destination.
Viral moments are driving real marketing value for AJ Hackett Bungy. A candid TikTok video showing a terrified jumper taking the plunge reached over 60 million views and drew more than 4 million engagements.
Another clip, paired with a trending TikTok sound, has surpassed 50 million views on both TikTok and Instagram, amplifying the brand’s and its locations’ global visibility.
When social-media influencer Tammy Hembrow visited AJ Hackett Bungy, her post generated over 2 million views, introducing the experience to her audience of millions. Scrolling through TikTok reveals countless similar clips from everyday travelers and nano-influencers who share authentic, user-generated content from their jumps, which routinely garners thousands to hundreds of thousands of likes.
These nano-influencers and everyday jumpers can be just as powerful, if not more so, than high-profile influencers when it comes to driving authentic engagement. Studies show that 92% of consumers trust recommendations from nano-influencers more than traditional advertising or celebrity endorsements. Their smaller, more engaged audiences perceive them as authentic and relatable, which fosters higher levels of trust and influence compared to macro-influencers. They deliver average engagement rates of around 6.2% often outperforming larger creators while maintaining stronger audience credibility.
This kind of brand exposure would cost millions in paid advertising; yet for AJ Hackett, it’s entirely organic, created and shared by customers themselves, reinforcing the brand’s reputation as one of the world’s most recognizable adventure experiences.
Why Focus on Earned Social Media?
- Instantly connect with potential visitors worldwide.
- User-generated content builds trust and showcases real experiences.
- Foster higher engagement through nano-influencers and authentic users
- Reach the audiences most likely to fall in love with your attraction.
- Engage, respond, and grow a loyal network of passionate travellers.
- Reach the 81% of travellers using social media to guide decisions.
For destination developers and investors, this model translates into measurable digital visibility with minimal acquisition cost. The content’s performance illustrates how a single physical asset, one jump platform, can generate continuous, user-driven marketing that keeps the destination top-of-mind worldwide. As video virality increases, so too does the economic halo: bookings, brand associations, and downstream visitor spend all rise without proportional increases in paid marketing.
FAQ’s
What makes bungy jumping such a powerful tool for tourism marketing?
Bungy jumping combines visual thrill with emotional authenticity, making it perfect for social sharing. Each jump naturally generates compelling, user-generated content that showcases the location and experience, reaching new audiences without traditional advertising.
How does EpicShot technology enhance this marketing effect?
EpicShot captures every jump with high-quality, automatically edited video and photo content, ready for instant sharing across social media. This seamless experience turns every participant into a brand ambassador, multiplying visibility through earned media.
Interested in Epicshot or want to talk to someone at Bungy Ventures?
