Generation Z, those born between 1997 and 2012, are a critical target for the future of the tourism industry. This generation is the largest in history and represents 32% of the world’s current population. Their frequency of travel is also proving to be higher than that of all previous generations.
However, having been born into an era of global connectivity, their travel behaviour and needs are distinctly different. Social media plays a fundamental role in determining where they go and what they do. Studies show that the vast majority of Gen Z tourists have developed their travel plans based on social media, and that 43% of all Gen Z travellers are primarily seeking experiences that will deliver great content and comments for their social media platforms.
Bungy New Zealand Ventures is a subsidiary of AJ Hackett Bungy New Zealand. Customer research shows that the thrill experiences the Group operates—like Bungy, Tower Skyjumps, and Giant Swings—where the primary market is Gen Z, are a massive source of social media content. 85% of customers share photos and/or videos of the experience. Most report between 100 and 1,000 individual views of their postings, while 15% report over 1,000 views. We would expect a single site to generate as many as 10 million individual views per annum. And unlike mainstream media advertising placement, this comes free.
To learn more about how you can create experiences at your site that will attract Gen Z now and maximize your site profile and future-proof visitation, contact us at Bungy New Zealand Ventures.
